While some aspects of every design discipline are unique, there are also many broadly applicable principles that can be used to enhance the design development process in almost any context. Each project adheres to the conceptual as well as a practical principles and was very hands-on. 

Design processes unfold from many perspectives fostering the ability to develop the insights required to recognize critical junctures that offer opportunities for increasing both creativity and efficiency. It's a process of iteration and prototyping as a means to generate the knowledge that is required to successfully manage risk without stifling innovation. 

Simone has a strong theoretical understanding of what is required to optimize the process of design development as well as knowledge of converting findings into business concepts.