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Don't follow the trend! Be one step ahead of it

A deeper understanding of the structures and patterns of trend development, the tools available to identify emerging trends and provide a framework for researching, presenting and forecasting broader trend themes. As an aspiring design leaders this course gave me the framework to understand how to analyze cultural data and incorporate this into patterns and projections for new products and branding.

Understand the meaning of trends and their relationship to consumer culture.
Learn how technology impacts how trends evolve and shape cultural language. Establish the codes within historical patterns that shape generational narrative.
Develop techniques to pattern cultural and trend data to generate insights.
Understand how trend analysis can be leveraged in product development, marketing and branding. 

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